Tuesday, November 14, 2006

The glittering weekend


The first ever Women’s Gold and Gems Exhibition 2006 – organised with the support of the city Government as well as the Pakistan Jewels and Gems Development Company – took place at a local hotel over the last weekend. However, the event, which was supposed to be a combination of exhibition and a cultural show, in the end managed just the exhibition due to a rather mediocre display of event management and organisation.

Featuring over 30 jewellers from our very own streets as well as a representative from Lahore, the hall dazzled with luminescent display of their best products donning the attractive display stands. But the cultural show were termed a confirmed event before the weekend but failed to take place due to the exhibitors and organisers failing to reach a mutual understanding.

While the organisers wanted the jewellers to lend samples from the glittering collection for models to put on while gracing the catwalk, a lucrative promotion for the jewellers themselves, lack of security and the exhibitors being content with a presence in the exhibition hall created confusion that prevailed indefinitely. The fact that even the organisers had no clue of planned proceedings and a whole bag of incorrect information being passed around cast a dark shadow over what had been a tremendous success of an event.

All-in-all, the event, barring the comical display of event management in the end, was a fantastic local initiative that won the praise and approval of almost all that came through the doors. Similar events are now being planned across the country to allow cultural and regional display of jewellery to reach the public eye.

© Faras Ghani 2006

Published in Images (Dawn) 12th Nov 2006

1 comment:

Anonymous said...

thanx for stopping by my blog. ur name sounded SO familiar and then ofcourse when i read k u are a print journalist i recalled the byline 'faras ghani' in Images aand Spider. being a freelancer, i have a habit of noticing all bylines =)